News & Insights

What is moving in web, ads, SEO, social, and automation — and what it means for your business.

A BC business owner reviewing GPT-6 benchmark results on a laptop
Custom Automations

GPT-6 Is Out and BC Businesses Have a Real Decision to Make

GPT-6 for BC businesses is no longer a future question. It is a right-now one. OpenAI dropped the release, and the independent benchmark data from Artificial Analysis is already circulating, so you don't have to take the polished blog post at face value anymore. That matters. Because every time OpenAI releases something, the announcement is a marketing document first. The real picture takes a few days to surface.

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Data science engineer at a whiteboard planning career track options
Custom Automations

What Happens to Data Science Engineers After Senior

Data science engineers after senior face a fork that most hiring managers in BC never think about until it is too late. The team they brought on to build models and pipelines suddenly has people asking questions nobody prepared for. Do they go deeper into the individual contributor track, or do they move into management? The wrong answer costs you the engineer either way.

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Abstract visualization of corrupted data flowing into a Google Ads campaign dashboard
Google Ads & Targeting

Why Bad Conversion Data Now Destroys Your Ad Strategy

Bad conversion data used to be a reporting problem. Now it's an ad delivery problem, and that distinction matters more than most BC business owners realize. If your conversion tracking is broken, misfiring, or measuring the wrong events, you're not just getting inaccurate numbers in a dashboard. You're actively training Google's bidding system to go after the wrong people.

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AI interface generating brand recommendations for a British Columbia business
SEO & AEO

Your AI Salesforce Is Already Describing Your Business to Customers

Your AI salesforce is already describing your business to customers whether you set it up or not. ChatGPT, Perplexity, Google's AI Overviews, and a dozen other tools are fielding questions like "who's the best marketing agency in the Lower Mainland?" or "is this contractor reliable?" and answering with confidence. Search Engine Land's recent piece on the AI salesforce selling your brand makes the uncomfortable part explicit: those answers get generated with or without your input. The only variable is whether you trained the model or your competitor did.

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