Scaffolding · Metro Vancouver
From 3rd to 1st on Google for “scaffolding company”
In its first full month on a new website, a scaffolding contractor moved from third to first on Google for “scaffolding company”, and its service pages came up on Google 915 times, against 133 the month before.
on Google for “scaffolding company”, up from #3
Google Search Console · Aug 29 to Sep 28, 2026
Before
The contractor had a five-page template site: a home page, a quote form and a blog, with no page for any single service. When someone searched for a specific job, Google had little to show. Shoring, a service the company sells, was not on the site at all.
Before the move only three pages ever came up on Google: the home page, the blog and the quote form. From July 28 to August 28, 2026 the site's average position for “scaffolding company” was 3.
What we did
A page for every service
On August 21, 2026 the site grew from five pages to 22, with a page for each of its seven services. Shoring and emergency shoring got pages for the first time.
A blog every week
One article a week on jobs people search for. A September 15 article on swing stages came up on Google 374 times in its first two weeks.
A managed Google Business Profile
A new post on the company's Google Maps listing every week.
Call tracking
Calls to the business line are logged by where they came from: the Maps listing, the ads or a direct call.
Ads alongside
From September 1 the Google ads show only in Metro Vancouver and the Fraser Valley, and a second campaign runs on Google search.
Work for AI assistants
Questions and answers on every article, and details that tell AI assistants which company this is, since unrelated firms abroad share a similar name.
After
For “scaffolding company” the site's average position was 1.3 from August 29 to September 28, 2026, against 3 the month before. Five more scaffolding searches moved up in the same month, “scaffolding consulting” from 31.3 to 12.5.
The service pages came up on Google 915 times, against 133 the month before, when they had been live for a week. Clicks from Google search across the site grew from 34 to 55.
On Google Maps, the business profile recorded 276 calls, direction requests and website visits in September 2026, up from 153 in August. In a check of four AI assistants on September 24, it was named more often than any other scaffolding company in the region.
The numbers, with their dates
- #1
- for “scaffolding company”: average position 1.3, up from 3
- Aug 29 to Sep 28, 2026, against Jul 28 to Aug 28 · Google Search Console
- 915
- times the service pages came up on Google, up from 133
- Aug 29 to Sep 28, 2026, against Jul 28 to Aug 28 · Google Search Console
- 55
- clicks from Google search, up from 34
- Aug 29 to Sep 28, 2026, against Jul 28 to Aug 28 · Google Search Console
- 374
- times one new article came up on Google in its first two weeks
- Sep 15 to 28, 2026 · Google Search Console
- 276
- calls, direction requests and website visits from the Maps listing, up from 153
- September against August 2026 · Google Business Profile
- 1st
- most-named scaffolding company in the region in AI answers
- Sep 24, 2026 · AI answer check, 4 assistants, 13 questions
