Industrial cleaning · BC
More calls from Google at less than half the cost
From July 1 to August 28, 2026, Google ads brought this company 23 calls and form requests at $79 each. In the two months before, it got 16 at $176 each.
per call or form from Google, down from $176
Google Ads · Jul 1 to Aug 28, 2026, against May 4 to Jun 30
How the $79 adds up · Jul 1 to Aug 28, 2026
- Calls from ads
- 13
- Website forms from ads
- 10
- Requests
- 23
- Cost of each request
- $79.09
Before
The company cleans industrial equipment and buildings across British Columbia. Its website was a template with every service on the home page, and every ad click landed on that same page, whatever the person had searched for.
From May 4 to June 30, 2026, the ads brought 16 calls and form requests at $176 each. Many clicks came from people looking to buy cleaning machines or to do the job themselves, and the ads could also reach people outside BC who had only searched for BC topics. Almost every click came from a phone.
What we did
A page for every service
On July 7, 2026 the company moved to a new website with 41 pages, including a page for each of its eight services, a catalog, a gallery and a blog. Ad clicks now land on the page that matches the search.
Fewer wasted clicks
We blocked the search phrases that brought the wrong people, such as equipment buyers, and merged four ad groups into one so the campaign could learn faster.
Only people in BC
From May 22 the campaign shows only to people who are in BC, not to people elsewhere who search for BC.
Built for phones
The new site keeps a call button and a quote button pinned to the bottom of the screen. Every ad link and form moved to the new site and was tested with a real request.
Answers for AI assistants
From August 19 the key pages answer buyer questions in plain words, and the blog posts on a schedule: eight articles went out between July 1 and August 28.
After
From July 1 to August 28, 2026 the ads brought 23 calls and form requests: 13 calls and 10 forms. Each cost $79, against $176 in the two months before.
August was the best month: 16 requests at $52 each, against 7 at $140 in July. Forms from the website went from 2 in July to 8 in August, once ad clicks landed on matching service pages.
Clicks from Google searches that did not include the company's name rose from 9 to 25. And in a check of ChatGPT, Gemini and Perplexity on 15 buyer questions, the site was cited in 76% of answers on September 24, up from 47% on July 7.
The numbers, with their dates
- $79
- cost of each call or form from Google, down from $176
- Jul 1 to Aug 28, 2026, against May 4 to Jun 30 · Google Ads
- 23
- calls and forms from the ads, up from 16
- Jul 1 to Aug 28, 2026, against May 4 to Jun 30 · Google Ads
- $52
- cost of each request in August alone, against $140 in July
- Aug 1 to 28, 2026 · Google Ads
- 8
- website forms in August, up from 2 in July
- July and August 2026 · Google Ads
- 25
- clicks from searches without the company's name, up from 9
- Jul 1 to Aug 26, 2026, against May 5 to Jun 30 · Google Search Console
- 76%
- of AI answers to buyer questions cite the site, up from 47%
- Sep 24, 2026, against Jul 7 · AI answer check, 3 assistants, 15 questions