82 sign-ups in two weeks before opening day

The studio was new. It had no audience, no waiting list and no regulars to bring friends. What it had was a fixed date: a grand opening on June 21, 2026, with a free class for anyone who came.

That left about three weeks to get strangers to know the studio and show up. A half-empty room on opening day would mean a slow first summer and nobody to follow up with. So the work had two parts: collect names before the day, and make sure those people knew where to be and when.

• Sign-up ads on Facebook and Instagram

  Ads ran to people around the studio. Each ad opened a short sign-up form inside the app, so nobody had to leave Instagram to register.

• An offer for first-timers

  The form offered a low-price intro offer to people new to the studio, a reason to sign up now rather than later.

• A grand-opening page

  A page just for June 21, with a “Book Your Free Class” button that went live on June 14. Every visit and click on it was counted by where it came from.

• Flyers and posters with QR codes

  Printed flyers and posters sent people to the same page, and their scans were counted apart from the ads.

• Instagram content

  Posts and reels for the weeks before the opening, so people who came from an ad found an account worth following.

• A follow-up for every sign-up

  Each sign-up went into a shared list, and the studio's front desk called or texted people to book them into a class.

From June 1 to 15, 2026, 82 people signed up through the ad form at $8.31 each. From June 11 to 15 the opening page had 469 visits, and in the week of June 9 to 15 Instagram reached 2.4 times more people than the week before.

On June 21, 93 people checked in. 49 of them had never been to the studio, more than half the room. By June 24, three days later, 14 of the new guests had paid for classes: 11 on a two-week trial, 2 on a punch pass and 1 on a monthly membership.